Strategic Marketing

We offer a three-stage program to support your strategic marketing.

Stage 1 – Align your marketing goals with your business plan and budget

Marketing is not an adjunct of your business. It is an integrated, integral part of your business. Even if you delegate marketing to an employee or outside company, you as owner of your business must oversee it and be certain it aligns with every aspect of your firm – from finances to human resources. Our goal is to identify ways for you to finance and support your marketing through current operations and budgets. Remember: Marketing is part of your overall business development.

Stage 2 – Build your Strategic Marketing TREE

More often than not, companies approach marketing as disparate pieces of what should be a fully developed, strategic and integrated plan. In other words, companies spend their time and money more on tactics than the mission, goals and strategies that should support the tactics. This exercise is your 12-month marketing plan – and it will be your quality control tool every day for the next year. If you can’t tie a specific activity or expense to the roots, trunk and specific limbs of your strategic TREE, then you must ask yourself whether you are spending your limited resources wisely.

Stage 3 – Takeaways

• Your Strategic marketing plan
• Your Company profile
• Your Communications plan
• Your Advertising budget
• Your Strategic Marketing Partners