A sample branding campaign

Once your brand strategy is in place, you can carefully plan specific actions to implement it, beginning with the all-important logo. Here is a menu of steps that may be appropriate for your company – and the actual work provided by the Cape Marketing Group to turn your plan into reality.

Logo Development

Includes design, 3 rounds of client changes, and final files on CD in color and black-and-white formats for multiple use. Interim proofs will be sent to you in PDF format via email.

Exterior Hanging Sign plus 2 Bay Windows

This project includes design of the exterior sign to fit the existing sign post as well as graphic treatment for the 2 bay windows. Included in the estimate are design, 3 rounds of client changes, one set of color Sherpa proofs for the sign company, and final files on CD. Interim proofs will be sent to you in PDF format via email.

Branding your look

This project includes development of your ‘look.’ Included are your primary graphic treatment, color palette ‘rules,’ and photo searches. Not included is a brand standard booklet which could be completed at a later time if needed.

Letterhead, Business Card, Envelope, Mail Label

This corporate identity package includes design and layout of company letterhead, one business card, a #10 envelope and a mailing label, 3 rounds of client changes, and final files on CD for the printer. Interim proofs will be sent to you in PDF format via email.

Marketing Card

This project includes design of a marketing card, typesetting, 2 rounds of client changes), and final files on CD. Interim proofs will be sent to you in PDF format via email.

Caps, Shirts

This project includes design of the graphic treatment for embroidering or silk screening of caps and t-shirts and one other garment. The estimate includes 2 rounds of client changes, and final files on CD. Interim proofs will be sent to you in PDF format via email.

Handout/Flyer Template

This project includes design of a template for flyers that could be printed by you, 2 rounds of client changes, and final files on CD. Interim proofs will be sent to you in PDF format via email.