Marketing Workshops

The Cape Marketing Group Advantage

This is an introduction to the Cape Marketing Group, and how it can assure that your business reaches only your best prospects.

This workshop is divided into three parts:

1) The five critical questions you must address before spending money on marketing:

• Who precisely do you need to reach?
• Where precisely do they live and work?
• How precisely will you get your message to them?
• What is your value proposition to attract their attention?
• Is that value proposition powerful enough to create a sustainable relationship?

Ask yourself: Are you spending money right now without addressing all five of these questions in an integrated fashion? Can you apply an ROI to your marketing budget?

2) The unique second-home market on Cape Cod

No Cape-oriented business can fully succeed without mastering the second-home market on Cape Cod. In the Cape’s wealthiest communities, more than half of all households are second homes.

The Cape Marketing Group not only can reach every one of the 50,000-plus second homeowners at their primary addresses, but we have invested our time and money into identifying the very best addresses based on your specific business. We have studied these households’ incomes, net worth, professions, buying patterns and many other variables to help you identify your very best prospects.

Knowing whom to reach is the critical first step. Developing the message that will resonate with these prospects and providing powerful tools for them to respond is the second critical element of success.

3) Examples of targeting:

We illustrate how our unique and highly researched database of prospective clients and customers can be applied to professional service companies and to retailers located in a specific region of the Cape.

This workshop is by invitation only to companies the Cape Marketing Group hopes to work with. At the workshop, we will introduce you to two direct-marketed publications designed to reach specific, valuable households of second homeowners in a very cost effective fashion.

When: Noon to 1:30 Friday, December 10
Where: Venture Entrepreneur Business Center, 540 Main Street, Suite 14, Hyannis
Cost: Free. By invitation only with promotion code.

To learn more and register, please click here.

OTHER UPCOMING WORKSHOPS INCLUDE:

The power of your brand
This workshop takes you through a series of key questions to help you evaluate your current brand and, if necessary, rethink that brand. We take you through six steps needed to implement your brand strategy effectively and economically.

To learn more and register, please click here.

Your company’s strategic marketing tree
We show you how to translate your company’s vision, mission, goals, strategies and tactics into a marketing “tree” that will guide your next year’s marketing budget. It is designed to keep you on an clear marketing path to achieve your corporate
To learn more and register, please click here.

Custom publishing and direct marketing
How can you be your own publisher and reach your best customers and prospects? Whether it is in print or online, the tools and opportunities available to you have never been so accessible and affordable. We will take you through a tour of different options – from newsletters and brochures to magazines and publications in print and online. We also introduce you to very powerful direct-marketing products that are used by the nation’s largest retailers and deliver substantially higher fulfillment than traditional advertising.

To learn more and register, please click here.